Marathon Staffing

To Find Great Employees Start with Your Messaging

Reaching and attracting employees that will complement your organization’s operations begins with effective communication.

By clearly establishing the organization’s mission and goals, in addition to the general culture expectations, people will immediately know how they can contribute to the teams they will be part of.

Most importantly, companies can make the case through messaging of why potential employees should apply for a job with them.

While it may be easier to credit a successful hiring process to a single activity, the reality is that recruiting a well-rounded and knowledgeable group cannot be achieved through any one step or approach.

Here are a Few Steps you Can Take for More Efficient Recruiting:

Step 1 – Develop a Strong Employer Brand

Highlight what differentiates your company from others, especially when it comes to its relationship with employees. Communicating a strong brand can involve compelling job postings, maintaining an active social media presence, and showcasing employee testimonials.

Step 2 – Use Multiple Sourcing Channels for Recruiting

Don’t rely on just one platform or method to find employees. Utilize a range of job boards, recruitment strategies, employee connections, and communication channels to reach a diverse range of candidates.

Step 3 – Clearly Define Job Requirements

Clearly defining the job requirements, including necessary skills, qualifications, and experience, can help attract candidates who are a good match for the role and the organization.

Step 4 – Use Behavioral Interviewing Techniques

Behavioral interviewing techniques can help identify candidates who have the specific skills and experience that are needed for the job. This approach involves asking open-ended questions that prompt candidates to provide specific examples of how they have handled similar situations in the past.

Step 5 – Consider the Importance of Soft Skills

Technical skills, also known as hard skills, can add considerable value to your team, but it is also important not to overlook soft skills. These skills include abilities such as communication, collaboration, and adaptability. When considering candidates, look for skills, both hard and soft, that might best support your organization.

Step 6 – Offer Competitive Compensation and Benefits

Offering competitive compensation and benefits can help to attract top talent and retain employees. In addition to compensation and benefits, assess if it is possible to offer other perks such as flexible hours, career development opportunities, and reward programs for employees.

Share messages that will resonate with candidates and positively position your company’s brand.

Ultimately, finding the best employees for your team involves having a clear understanding of the job requirements, implementing a targeted approach to sourcing candidates, and encouraging a positive and supportive workplace culture.

Written by:
Sam Afador